Why use a cleansing balm? won't a foaming cleanser, soap or shampoo do the same job?

Foaming Cleansers and soaps are satisfying, quick and easy and leave skin feeling squeaky clean

But are they actually good for your skin?
We have to say no. Most of them are too harsh on your skin
Why? Because they remove your natural sebum and oils from your skin
And upset the delicate balance and pH of your skin
They can irritate, agitate and disturb your skin barrier. This leads to dehydration, dryness, sensitivity and ageing, blocked pores and acne

Foaming cleansers and soaps can upset your skin’s delicate biology balance . soaps and Foaming cleansers can take your skin’s pH from healthy to alkaline , which can cause dryness and irritation. They make your skin barrier less effective – a cause of sensitivity and redness. They wash away ingredients of your skin’s own natural moisturising factors – a cause of dullness and dehydration

As we age, these factors become so important. Its very important to be gentle when washing your face and give your skin optimal chance of looking and feeling soft, supple and hydrated. removing only impurities, excess oils, makeup and pollution but leaving the skins natural oils intact.

in short soap, shampoo and many foaming cleansers:

Cause skin dehydration
Upset your skin’s pH balance
Cause dryness and irritation (even if on top your skin still looks oily)
Cause redness and sensitivity
Upset your skin’s probiotic balance
Remove your skin’s natural moisturising factors i.e. ingredients which hold onto water
Denature your skin proteins i.e. cause your skin barrier to malfunction
The bottom line: Foaming cleansers, soaps and shampoo are too good at cleansing. They strip your skin of what it needs, not just dirt and oils

A cleansing balm is a much gentler option 

skin is cleansed using oils and butters similar in composition to the skins own sebum

the skins delicate balance is left intact 

skin looks and feels hydrated, clean, soft and refreshed